inDrive, a global mobility and delivery services platform, has taken its fare negotiation model into the gaming space through a partnership with Lagos Life, a browser-based game inspired by everyday experiences of living in Lagos.
The partnership brings inDrive’s distinctive fare-negotiation model into the game, allowing players to interact with the platform’s flexible pricing approach.
The in-game cab service now features a ‘Book inDrive’ option, alongside a fare-negotiation button that lets players see how passengers and drivers can propose and agree on fares rather than rely on fixed prices.
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Timothy Oladimeji, country manager of inDrive Nigeria, said the collaboration reflects the company’s commitment to exploring innovative ways to connect with audiences and make its approach to mobility more relatable.
Oladimeji added that the integration provides an opportunity to introduce inDrive’s approach to flexible pricing to a wider audience through an interactive experience rooted in the everyday realities and culture of Lagos.
“We are excited to bring the inDrive experience into Lagos Life and connect with users in a new and engaging way. At the heart of our service is the belief that people should have a say in how much they pay for a ride.
“By bringing this experience into a game inspired by everyday life in Lagos, we are making our approach to fair and flexible mobility part of a digital experience that resonates with the city’s culture and creativity,” he said.
Juliet Onyema is a transport journalist who reports on Nigeria’s transport and automobile industry. She covers emerging Electric Vehicles (EVs), ranging from adoption to usage, automobile firms and transport policies which affect them, and also recurring trends affecting commuters’ mobility interstate and intrastate.
