×
Entertainment

Microdrama Platform FlareFlow Sets Thailand Launch on AIS Play (EXCLUSIVE)

Microdrama Platform FlareFlow Sets Thailand Launch on AIS Play

Microdrama platform FlareFlow will launch in Thailand on Nov. 2 through AIS Play, the entertainment service of Thai telecom operator Advanced Info Service (AIS), in a deal brokered by Singapore-based distributor Rock Networks.

FlareFlow, the vertical video service owned by COL Group, will cost subscribers THB39 ($1.15) a month. AIS Play users will find a branded FlareFlow section stocked with curated English-, Chinese- and Korean-language series, every one of them carrying Thai subtitles.

Romance, drama, fantasy and reality shows feature in the lineup, alongside a selection of LGBTQ+ titles.

Launch titles include the English-language “From Janitor to Mrs Billionaire,” the Chinese-language “Rise of Aurora’s Fallen General” and the Korean Boys’ Love series “My Team Leader Is Working Late Again.” Also on the slate is “SupermodelMe: Make It or Break It,” a reality contest franchise shot in vertical format and fronted by Thai TV personality, actor and model Cindy Bishop.

“Thailand is one of Southeast Asia’s most creative, connected and culturally influential entertainment markets,” said Timothy Oh, general manager of COL Group International and chief marketing officer of FlareFlow. “Our launch with AIS Play is about making premium vertical entertainment accessible to more Thai audiences. At THB39 per month, viewers will be able to discover thousands of mobile-first stories backed by the scale, content library and industry experience of COL Group.”

“It is also an opportunity to introduce Thai audiences to a broader range of stories, genres and creative perspectives from around the world, while building a foundation for future collaboration with Thailand’s creators, producers and entertainment industry.”

Rock Networks, FlareFlow’s exclusive partner for telco and OTT integration across Asia, negotiated the commercial terms with AIS. The Singapore-headquartered company will also run the relationship for FlareFlow, handling integration, the launch itself and co-marketing.

“AIS Play is the right home for FlareFlow’s launch in Thailand,” said Beatrice Lee, CEO of Rock Networks. “Our role is to match world-class content with the region’s leading telcos and platforms, and this partnership brings a global microdrama leader to one of Thailand’s largest customer bases. Thailand is the first of several markets where we’ll be bringing FlareFlow to telco and OTT partners across Asia.”

COL Group was among the early movers in microdramas in both China and the U.S. FlareFlow has released more than 5,000 series to date, supports 14 languages and claims upward of 50 million registered users in over 200 countries and territories.

The Thai rollout forms part of what the company calls its Vertical 2.0 strategy. The plan is to push the format past standard microdramas with higher production values, a wider spread of genres and new formats such as reality, documentary and drama.

AIS and FlareFlow also plan to look beyond distribution. The two sides will explore Thai content development, work with local creators, localization and new mobile entertainment formats for Thailand and the wider Southeast Asian region.

AIS counted 53.9 million customers across its businesses as of June 2026. That includes 47.1 million subscribers on its 5G mobile network and 5.3 million on its fixed broadband service, AIS 3BB Fibre3. Microdrama platform ReelShort entered Southeast Asia through a partnership with AIS in April.

§

When Luis Gerardo Méndez got a call from his agents that Ben Affleck wanted to cast him in “Animals,” he was surprised the Oscar winner even knew who he was.

“They sent me the script, and it had a very beautiful note at the end from Ben, just saying like, ‘Hey, Luis, I really want you to be in the movie. This script is not ready. I’m gonna do a rewrite specifically about your character, so I’m gonna call you around Christmas because I would love to hear your thoughts,’” Méndez tells me.

They didn’t meet in person until the first day of rehearsals.

“Ben saw me and he came to me with his massive Batman back and hugged me, and he started screaming to everyone like, ‘This guy is the best actor in Mexico. He’s incredible!’” says Méndez, who first gained fame in his native Mexico with his starring role in the 2013 comedy “The Noble Family.” “He brought me to his office and he started speaking like nonstop for an hour about me and how excited he was to work with me. At the end I was like, ‘Ben, can I ask you something? Why are you so excited to work with me?’ And he was like, ‘“Narcos: Mexico.” Your character is incredible. I was watching “Narcos,” and I called Matt [Damon, who was originally supposed to star in the film] and said, ‘Hey, dude, are you watching “Narcos?” The cop. We need to get the cop.’”

Méndez starred in the third season of the Netflix series “Narcos: Mexico” in 2021 as corrupt cop Victor Tapia.

Affleck stars in “Animals” — he also directed the film and co-wrote the script — as a businessman running for Los Angeles mayor when he and his wife (Kerry Washington) receive a phone call saying that their son Denny (Christopher Woodley) has been kidnapped.

Méndez plays Ramon, the undocumented Mexican boyfriend of the couple’s housekeeper (Adriana Paz), who finds himself unexpectedly thrust into trying to resolve the kidnapping when things take a drastic turn.

As for Affleck’s script changes for Ramon, Méndez says, “It was so magical because it was like if Ben had read my mind, like all the things that I thought about the character that were missing, about the proper representation, about the proper way of speaking of the characters … everything was there.”

While the film is meant to entertain, Méndez hopes it also fosters conversations around immigration.

“What I want the audiences to think about for a second is: no one leaves their homes because they want to,” he says. “They leave it because they’re running away from violence, from political persecution. We need to understand that. The vast majority of the immigrants, not just in the U.S. but in the whole world, they just want to work and they’re very hard workers. They just want to do the right thing like our characters in the movie. They’re taking the biggest risks with the least protection. They’re doing the right stuff in a system that won’t allow them to shine or to be heroes.”

Méndez splits his time between Los Angeles and Mexico City. He also travels the globe as a goodwill ambassador for UNHCR (Office of the United Nations High Commissioner for Refugees).

Méndez chokes up when asked about ICE. “To hear about these families getting separated, it’s really hard for me to speak about it, especially with what happened yesterday here in New York,” he says in reference to the recent ICE shooting of 28-year-old Oscar Belgal. “I feel like no matter what your immigration status is, no one should lose their dignity. It’s as simple as that.”

He also warns about global warming’s effect on immigration. “We’re going to see massive amounts of people moving, leaving. We’re seeing it already in California,” Méndez explains. “We don’t know if tomorrow we’re going to be the ones migrating. No one has any certainty about that. We must understand that. We must be welcoming because we don’t know what’s going to happen in the next 20 or 30 years. It’s about empathy and also about you could be next, we could be next.”

Web hosting by Somee.com