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Banks must become ‘invisible’ to compete in digital finance

Banks must become ‘invisible’ to compete in digital finance

Banks must anticipate customers’ needs and embed financial services into everyday transactions to compete with digital platforms, executives from Access Holdings and OPay told Moonshot by TechCabal in Lagos.

Daniel Awe, head of Fintech Foundry at Access Holdings, said banking’s next phase would require institutions to offer services when customers needed them, rather than wait for people to visit a branch or open an application.

“The future of banks is going to be in everyday people, where banks become invisible,” he said during a panel titled “The Next Bank: Competing in the Age of Programmable Money”.

His argument extends the shift from branch banking to mobile services. Moving a transaction onto a phone changes how customers access a bank; integrating finance into activities such as paying school fees or replenishing stock changes when they encounter it.

“When the customer is engaging you, it’s not the future of banking. It’s the banks that now have to place themselves in the life of the customer,” Awe said.

Chukwudinma Okafor, chief compliance officer at OPay Nigeria, said the starting point should be customers’ practical needs, rather than the availability of new technology.

“For us at OPay, the major focus is just to address one thing, and that’s customers. You have to meet the customers where they need you,” he said.

OPay sent developers, technology professionals and sales teams to markets across Nigeria to observe how traders worked and gather feedback, Okafor said. Requests for different sounds to signal successful and failed point-of-sale transactions illustrated how small changes could make a service more useful.

The example highlighted a distinction in the discussion: anticipating customers’ needs can involve sophisticated infrastructure, but the improvement customers value may be straightforward.

Modernising the systems

Awe said traditional banks would also need to overhaul the infrastructure supporting their products. Conventional core banking systems alone were insufficient for competing with fintechs and technology companies offering financial services.

That transition would have to be gradual, preserving reliability and compliance while addressing the risks created by increasingly interconnected systems.

“Whatever you want to achieve, you have to put security in the middle,” he said.

Okafor said digital-first companies had benefited from starting with more modern infrastructure, including cloud-based systems, while established banks were increasingly adopting similar technologies.

Despite their competition for customers, both speakers argued that banks and fintechs remained dependent on one another.

Awe said partnerships combined banks’ financial capabilities with fintechs’ ability to serve particular customer groups. Some businesses required approaches that companies such as OPay could provide more readily, he added.

Okafor pointed to fintechs’ reliance on commercial banks for settlement and the handling of customer funds. Cooperation was also necessary to respond to fraud when money moved between institutions.

“Ultimately, we need each other for the ecosystem to work well,” he said.

The discussion also turned to Nigeria’s approach to cryptocurrency and stablecoins, with Awe describing differing priorities among regulators.

He said the Securities and Exchange Commission had shown greater appetite for cryptocurrency-related activities, while the Central Bank of Nigeria had been more cautious because of monetary policy and consumer protection concerns.

According to Awe, the central bank was examining stablecoin use cases through a regulatory sandbox, allowing approved participants to test services under supervision.

He characterised stablecoins as less volatile than other cryptocurrencies. That distinction was his assessment of their appeal to the regulator, rather than a guarantee of their stability.

For banks weighing new technologies, the broader challenge identified by the panel was to make services easier to access while maintaining the security and reliability customers expected. Becoming less visible in a transaction would require substantial work on the systems behind it.

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Credit Direct, the consumer lending subsidiary of FCMB Group, a Nigerian financial services group, is expanding beyond traditional lending into embedded finance as it seeks to make credit and other financial services more accessible to individuals and businesses.

Victoria Arinze, product marketing lead at Credit Direct, said at Moonshot by TechCabal in Lagos that Credit Direct wants to use partnerships with businesses and merchants to bring credit closer to these transactions.

Embedded finance involves integrating financial services into platforms where customers already make payments or conduct other transactions, allowing them to access services such as loans without having to approach a financial institution separately. 

The continent’s 50 million small and medium-sized enterprises (SMEs) face a funding gap estimated at more than $330 billion. Credit Direct aims to close this by extending its lending expertise and integrating financing into the platforms that businesses and people use.

“We are primarily a credit organisation, and that has not changed and will never change. Credit is still the core of what we do,” Arinze said “What we’ve realised, however, is that credit really is not the end of how a person’s finances is built. When you give them credit, they then need to live their life, and living their life means being able to pay for things when they want to or when they have to.”

Founded in 2007, Credit Direct has spent nearly two decades lending to Nigerians, including customers in markets traditional lenders have often been reluctant to serve. Its 2025 Nigeria Credit Landscape Report, which draws on data from more than 300,000 borrowers, found that the average loan amount on its platform increased by 23.5% to ₦449,178 ($326.75) in 2025, with rent, medical bills, and school fees being the three leading reasons customers borrowed.

Credit Direct is also expanding into SME financing through CreditDirect Business, one of its newer products. The product offers general-purpose loans, invoice-backed financing, and loan purchase order (LPO) contract financing, with loans of up to ₦50 million ($37,130) available to eligible businesses. Loan amounts depend on factors including cash flow, existing obligations, and the nature of the business. Arinze said it is still relatively new and that the company is using customer feedback and engagement to determine how its products should evolve. 

“We’re not really looking to outbank the banks or out-fintech the fintechs. It’s really the people at the end of the day, and getting to that strength to partner with the persons that we have to when we need to,” she said.

Arinze said the company is now exploring expansion into other West African markets, with discussions currently ongoing. It did not disclose specific countries or timelines.

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