South Africa’s planned removal from the African Growth and Opportunity Act (AGOA) won’t only affect exporters, but also raise questions about how the country’s worsening relations with the United States (US) might affect investment into its technology sector.
While AGOA is a trade preference programme covering goods exports, the fallout from the decision could reach businesses that have little direct exposure to the programme. For South African startups, one concern is whether deteriorating diplomatic and trade relations could influence the appetite of American venture capital investors.
US venture capital firms are among the international investors backing African startups, with the United States remaining the continent’s largest source of foreign venture investors in 2024, according to the African Private Capital Association (AVCA), a trade body for African investors.
In 2022, South African gaming startup Carry1st raised a $20 million Series A extension led by US venture capital firm Andreessen Horowitz.
Jeff Miller, chief executive (CEO) of Grovest Investment Holdings, a South African investment and venture capital firm, warned that the diplomatic fallout could make US investors more cautious about backing South African startups, even without any direct restrictions on technology investment.
“My assessment is that the first effect would likely be greater selectivity and slower decisions, as a result of negative sentiment that the withdrawal of AGOA brings with it,” he told TechCabal in an interview on Tuesday.
Miller said foreign investors weigh a country’s political landscape, capital flows, rule of law, red tape and tax implications. He believes Black Economic Empowerment (B-BBEE) requirements can also present challenges.
“Uncertainty about these pathways can make an otherwise attractive investment harder to approve,” he said.
He cautioned that worsening relations with Washington could add to the risks American investors associate with South Africa. Negative sentiment in the US could also affect international investor confidence, potentially influencing investors from other markets.
The warning comes after US President Donald Trump notified Congress and the governments of South Africa and Rwanda of his intention to terminate their AGOA eligibility from January 1, 2027. The notification, announced on November 2, gives the countries 60 days’ advance notice of the planned withdrawal.
In a statement, US Trade Representative Jamieson Greer said the Trump administration was concerned about “barriers to U.S. trade and investment, corruption, and threats to US national security and foreign policy interests.”
The statement said an annual interagency review had found practices by South Africa and Rwanda inconsistent with AGOA’s eligibility criteria. It did not announce restrictions on venture capital, technology partnerships, or digital services.
AGOA provides eligible sub-Saharan African countries with preferential access to the US market for thousands of products. Its withdrawal directly affects trade in goods, not the flow of venture capital into technology companies. Any effect on startup funding would be indirect, through the broader investment climate and how investors interpret the diplomatic fallout.
South Africa’s automotive industry is among the sectors most exposed to the loss of AGOA benefits. TechCabal reported in February that vehicles and automotive components accounted for more than half of the country’s $4 billion in AGOA-qualifying exports to the US in 2024, generating about $1.6 billion in export revenue.
The sector was already under pressure from US tariffs, with the uncertainty around AGOA threatening export competitiveness and long-term investment planning. South Africa’s Department of Trade, Industry and Competition says the country’s wider economic relationship with the US remains significant.
According to the Department, 89% of South African exports to the US entered under ordinary World Trade Organization most-favoured-nation terms in 2025, while about 10% entered under AGOA. The value of AGOA exports fell from $4 billion in 2024 to $1.7 billion in 2025, representing about 1% of South Africa’s total global exports.
Bilateral trade reached $28.8 billion in 2025, while more than 600 American companies operate in South Africa, supporting approximately 134,600 jobs.
Parks Tau, South Africa’s Trade, Industry and Competition Minister, sought to separate the AGOA decision from the wider economic and diplomatic ties between the two countries.
“This decision does not define the broader relationship between South Africa and the United States, however a solution depends on the willingness of both Parties to find solutions,” he said in the same statement on Tuesday.
The government said it will continue pursuing US trade and investment while diversifying export markets through the African Continental Free Trade Area, the European Union, the United Kingdom and Asia.
For South African startups, however, finding alternative sources of capital may be more difficult than diversifying export destinations. Miller said the US venture capital market has substantial capital and a greater appetite for risk than other markets, making it an important source of funding for companies seeking to scale.
“Whilst a good business should always find funding, the US market is a low-hanging fruit,” he stated.



