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Jeremy Vine pushes bizarre conspiracy theory that William is to blame for fallout with brother Harry after plotting to take Duke of Sussex 'down a peg or two' out of jealousy

Jeremy Vine pushes theory that William is to blame for fallout with brother Harry after plotting to take Duke of Sussex 'down a peg or two' out of jealousy

Prince William was to blame for the fallout with his brother Prince Harry because his wedding to Meghan was so popular with the public that it presented an issue for the heir, according to a theory put forward by Jeremy Vine.

The veteran broadcaster suggested on his Channel 5 show that William and Kate – then the Duke and Duchess of Cambridge – or others acting on their behalf, sought to take Harry and Meghan 'down a peg or two' in a fit of jealousy.

His comments came amidst a storm over remarks made by the Duke of Sussex this week suggesting that 'some people don't want to work it out', in what has been widely perceived as a swipe at his older brother. 

Addressing his panel of guests – broadcaster Richard Bacon, commentator Narinder Kaur and journalist Dawn Neesom – Mr Vine said: 'Our theory about it, which developed at the time, was that they [the Sussexes] had this sensational wedding, it went really well, we all fell in love with them.

'William and Kate got worried, either they or more likely people on their behalf thought "let's take them down a peg or two", and they accidentally broke the whole ladder.

'And you end up with just brutal publicity, and then they leave the country.'

Jeremy Vine has posited a theory suggesting that Prince William is to blame for the fallout with his brother Prince Harry

Vine suggested on his show that the popularity of Harry and Meghan's 2018 wedding prompted jealousy from William

Following the widespread online circulation of Vine's accusation, the Prince and Princess of Wales were pictured in Windsor Castle ahead of the state banquet for the Sultan of Oman

Responding to Bacon's suggestion that the Sussexes and Waleses were 'briefing against each other', Mr Vine added: 'Oh, not against each other. These two did nothing wrong and they were briefed against like crazy. It was horrific.' 

The presenter made the comments on the October 16 edition of Jeremy Vine on 5, but they resurfaced this week after a clip of the show was posted on X.

'Strange thinking from Jeremy, unless he knows something the rest of us don't,' read the post that accompanied the video, describing his thinking as a 'very strange conspiracy theory'.

It continued: 'The public turned on Harry and Meghan because of their own behaviour. The idea that they did nothing wrong is laughable.'

Reaction to Mr Vine's musings was split. 

One reply, addressed to the presenter, read: 'I knew you were anti monarchy but to say that out loud shows us what you really are its worrying that a TV presenter can be that biased and get away with it!'

'William and Catherine are future king and queen. They couldn't care less,' read another.

However, some felt that Mr Vine's theory was not so fanciful.

'I have suspected for a while now that this all started with William & Kate because saw the other 2 as competition,' read one reply. 'They wanted to put Sussexes in their place & not overshadow them. The Sussexes were expected to shut up & comply not react. So they’re now public enemies 1 &2.'

Responding to the reaction today, Mr Vine told the Daily Mail: 'It was a comment about the Harry and Meghan wedding all those years ago.

'It always seemed that they got too popular and people on William and Kate’s side briefed against them – but what do I know?'

Mr Vine is not alone in suggesting that the Sussexes had been victims of a briefing war. 

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Prince Harry's 42-minute interview with GQ magazine, released this week, saw him take what was perceived to be a thinly veiled swipe at his brother

Harry's comments had threatened to overshadow the Sultan of Oman's state visit this week – but an unflustered King Charles warmly praised William during his state banquet speech

Prince Harry claimed in his 2022 Netflix documentary Harry & Meghan that he and his brother once had an agreement never to brief against one another in the press.

The deal had been borne out of watching their parents, the then-Prince Charles and Diana, Princess of Wales, feeding vicious dispatches to the media through friends.

But the Duke of Sussex alleged that William ultimately reneged on the pact, which led to the couples splitting their royal offices in 2019.

'I have 30 years experience of looking behind the curtain, and seeing how the system works and how it runs,' he said in the film. 

'I mean, just constant briefings about other members of the family, about favors, inviting the press in. It's a dirty game.

'William and I both saw what would happen in our dad's office and we made an agreement that we would never let that happen to our office.

'I would far rather get destroyed by the press than play along with this game, or this business of trading.

'And to see my brother's office copy the very same thing that we promised the two of us would never ever do, that was heartbreaking.'

Neither royal office has ever commented on Harry's claims, and the brothers have not spoken in four years.

Harry stoked the dispute again this week by suggesting that his older brother 'didn't want to work it out' when it came to reconciliation.

In a wide-ranging 42-minute video interview with GQ Magazine, the Duke said he was grieving his 'complicated relationships' with the King and the Prince of Wales.

Asked if he genuinely wanted to heal the rift with his family, Harry said: 'Of course I do. With everything else that's going on in the world, the most important thing is to reconcile. That's the key point.' 

Prince William with the Crown Prince of Oman in the Green Drawing Room at Windsor Castle this week

Harry claimed in the 2022 Netflix documentary Harry & Meghan that William had broken a deal the brothers had never to brief against one another in the press

But in remarks widely interpreted as a dig at William, he added: 'Some people don't want it to work out. I want it to work out.'

A spokesman for the Sussexes has since insisted that the remark was not aimed at the Prince of Wales, insisting it was made 'in a general context and was not directed at his family in any way'. 

Harry's comments had threatened to overshadow the Sultan of Oman's state visit to Britain – but King Charles appeared relaxed as he heaped praise on William in his address to the Arabian royal at a lavish Windsor Castle state banquet on Tuesday.

The King told Sultan Haitham bin Tariq Al Said of his pride that 'our sons' – William and the Sultan's son, the Crown Prince of Oman – had become joint patrons of the Jewel of Arabia cultural expedition in the region last year.

'Your Majesty, there can be few happier symbols of success than a living relationship being passed from one generation to the next,' he said.

While the Palaces have maintained an ever-dignified silence, Harry's recent calls for peace have prompted eye-rolling behind the scenes.

'Does he really think everyone has collective amnesia after the last few years?' one source told the Daily Mail last week, after he and wife Meghan made their first public appearance following their surprise return to the UK. 

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Poundland could disappear from the High Street within days as Andy Burnham asks questions over how its owners handled a sales process.

Thousands of nervous staff are waiting to hear what will happen to the discount retailer after it filed a notice to appoint administrators with the High Court today. 

This will give the business, bought by US investment firm Gordon Brothers for less than £1 last year, some breathing room – ten days – to find a rescue deal. AlixPartners is poised to take over a potential insolvency process.

But the Poundland brand and its 600 shops will not be sold as a whole, leading to a carve-up of the 36-year old retailer, meaning jobs are at risk at any shops that are not bought. 

And on Thursday night, the Prime Minister said he is ready to demand answers from owners amid a 'deeply worrying time' for staff and their families. 

Burnham told The Telegraph: 'We want to see jobs protected. If there was a potential owner to avoid this that hasn’t been accepted, then the Business Secretary and I want to know why that is the case.'

Battle for survival: The fate of Poundland's near 12,000 staff hangs in the balance.

It would mark the biggest high street collapse since Debenhams closed its doors in 2021 with the loss of 12,000 jobs. 

Job losses could hit 600 shops and a distribution centre in Makerfield, Prime Minister Andy Burnham’s constituency, which employs around 270 people.

Business secretary Jonathan Reynolds also said he was ‘very much concerned’ and would push for answers as workers and bosses seethe over its failure to find a buyer.

He told The Telegraph: ‘If it is true that it was not necessary to put the business into administration then the present owners will have to account for that.’

Why has Poundland struggled? 

Chains like Poundland are battling shoppers with constrained budgets while costs, such as employing people, have increased – following Government moves to hike wages and employer National Insurance contributions. Savvier shoppers are looking for cheaper online alternatives, including Amazon, Temu and TikTok Shop.

Former owners, the Warsaw-listed Pepco Group, made some wrong moves that did not go down well with its customers, including putting Pepco clothing in its shops.

Its most recent woes stem back to last year, when it narrowly avoided collapsing into administration. The chain was sold in June 2025 to US firm Gordon Brothers for a nominal €1 amid 'challenging trading conditions'.

By November 2025, around 100 Poundland shops had been shut or earmarked for closure. Two months later, as part of its radical turnaround plan, Poundland had shut 149 stores with 2,200 job losses.

But this year, Poundland bosses insisted it was turning a corner, pointing to like-for-like sales growth of 3.3 per cent in the three months to September 26.

Poundland's managing director Barry Williams said earlier this month: 'Our recovery plan is working, thanks to our investment in simple low pricing and new ranges, powered by our new in-house teams.'

Why is there a dispute between Poundland’s owners and its bosses?

Both shop workers’ union Usdaw and Poundland’s management have accused Gordon Brothers of mishandling a sales process, which it kicked off at the beginning of September.

The union met with the minister for the future of work, Kate Dearden, on Wednesday, amid warnings of what would be the biggest High Street collapse in years.

Three directors, appointed less than a fortnight ago, this week walked out following a dramatic dispute with owners Gordon Brothers.

Hours later the retailer’s management hit out at the owners, calling the process ‘unexpected, unwanted and avoidable’.

Government adviser David Bickerton is set to ask ‘fairly basic questions of senior people around Poundland’ in order to ‘establish what the situation is,’ on behalf of the business secretary, the Financial Times reported.

What does a notice to appoint administrators mean?  

‘Filing a notice of intention isn’t administration itself,’ explains Julie Palmer, managing partner at real estate advisory group BTG.

Instead, it effectively keeps the wolves from the door for up to ten business days of protection and helps the firm preserve cash.

She added: ‘If an appointment follows, the administrators take control of the company from the directors. Their first duty is to try to rescue it as a going concern. 

'If that isn’t possible, they aim for a better result for creditors than liquidation would give. In practice that usually means a sale, either of the whole business or in parts. For staff and customers, stores normally keep trading while that happens, but the risk is that the business is broken up, with stronger stores sold and weaker ones closed.’

Who could buy the shops?

Owner Gordon Brothers rejected a takeover offer from Irish real estate firm Martin Property Group – despite management and unions arguing this was the best deal on the table.

This would have been for the whole business, including its brand and full store estate.

But now it seems like other major retailers, especially those with grand expansion plans, could pick up some shops from Poundland.

The owner of The Range, Homebase and Wilko – known as Britain’s ‘Del Boy Billionaire’ – is thought to be interested. Chris Dawson, 74, who runs CDS Superstores, acquired the Wilko brand out of administration in 2023.

Dawson got his nickname, the 'Del Boy billionaire', via the press as a reference to his yellow Lamborghini Urus, which has a personalised number plate 'DE11 BOY', a homage to the character Del Boy Trotter from the classic TV show Only Fools and Horses.

Dawson started his career as a market trader, before founding The Range and scaling it to a major high street chain. He has since acquired Wilko and Homebase out of administration.

Chris Dawson, 74, runs CDS Superstores, which owns The Range, Homebase and Wilko

Poundstretcher owner Fortress is also understood to be looking at buying shops. The rival discount retailer runs more than 300 shops in the UK.

Supermarket Lidl also hopes to be able to snap up some of its stores if the retailer fails to sell the whole company. The discounter is pushing ahead with a major expansion mission.

TG Jones owner is also understood to be interested in buying parts of the Poundland business.

The private equity group owns Britain's WH Smith shops, now known as TG Jones stores and previously bought ailing accessories chain Claire's, Hobbycraft and The Original Factory Shop.

All Claire's standalone shops in the UK and Ireland stopped trading earlier this year after its financial woes saw it fall into administration twice in a year.

Are shops open and will staff be paid?

Poundland shops are currently open and operating business as usual.

But Poundland's managing director Barry Williams wrote a letter to around 12,000, accusing the retailer’s owner of limiting the chain's access to funding.

This has effectively prevented bosses from making routine payments, with suppliers now worried they will not be paid on time this week, according to Sky News.

But sources close to the crisis talks insisted that this should not prevent staff from being paid at the end of the month.

Williams told staff: 'I'm disappointed to have to tell you that Gordon Brothers have given instructions that restricts our access to funds that we would, in normal circumstances expect to access fully under our existing loan agreement.'

Gordon Brothers are accused of breaching the terms of an asset-based lending facility by failing to submit a budget to the shareholders on time despite an agreed grace period – with the business now outperforming those forecasts, Sky News reported.

Julie Palmer, managing partner at real estate advisory group BTG, says that in this situation, ‘existing commitments such as payroll and supplier invoices can still be met from cash already available‘.

But bosses cannot ‘draw further funds to cover anything beyond that,’ she says, which poses a problem as retailers typically draw from these loans in the autumn to buy Christmas stock - before repaying from festive sales in December and January.

She added: ‘If a lender has concerns about longer-term viability, it may simply be unwilling to increase its exposure by funding that stock build, particularly when it can’t be sure who will own the business, or what shape it will be in, by the time the money needs to come back.

‘That leaves management with very little room to manoeuvre. It limits their ability to buy stock or take on new commitments, and puts directors in a difficult position, because they must be confident the company can meet its liabilities before taking on new ones. Once credit insurers pull back and suppliers start asking for payment up front, the squeeze tightens quickly.’

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