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Taylor Swift and Travis Kelce's gift lets Nashville grocery store resume aid
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Published 10/28/2026 7:28:35 AM
How Taylor Swift and Travis Kelce’s donation helped a Nashville free grocery store resume support for families on its waitlist
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Taylor Swift, 36, and NFL star
Travis Kelce, 37, exchanged their wedding vows in July this year at Madison Square Garden. Ahead of their big day, the couple spent the week giving back. They donated $26 million to 20 charities, the Associated Press reported. One recipient was The Store, a Nashville non-profit fighting food insecurity. Rising food costs had forced the store to pause the admission of new families, and around 1,000 households were still waiting for help. That’s when an unexpected email arrived with a donation they simply couldn’t believe!
An unexpected email
Brittany Brown, The Store’s director of mission advancement, read the email twice before she believed it. It arrived in the days before Taylor Swift and Travis Kelce’s wedding in New York, a week when the couple’s names filled almost every feed. The message was not an invite. In fact, it had nothing to do with the wedding itself. It was about groceries, waiting lists and families who had been asked to be patient for months. Brown, whose job also involves explaining the non-profit’s work to donors and keeping the shelves stocked, quickly realised this was not routine support. “I quickly checked my email and was blown away, just really blown away,” Brown told Channel 5 Nashville.
Country star Brad Paisley and actress Kimberly Williams-Paisley founded The Store, which opened in 2020. It works like a regular supermarket. Families referred to the store choose the food that fits their needs, with volunteers helping them shop. The store goes beyond traditional food aid and aims for longer-term solutions, according to its website.
The donation arrived when The Store was struggling with rising grocery costs and had temporarily stopped accepting new families, leaving 1,000 households on its waiting list. Although Brown did not disclose the amount donated, she said the money would allow the organisation to begin admitting families again. “With this gift, we’re now going to be able to unpause that pause,” Brown told the broadcaster.
In a video shared on Instagram, Brad Paisley called the donation ‘transformative’. “We just wanted to take a second and say it’s transformative, it will feed so many families, and what a way to start a marriage. I’m so excited,” the country star said.
Kimberly said they were “so, so grateful”. She also pointed out that food insecurity was at a 10-year high in the Nashville area, making the timing “just so critical”. She added, “We’re just really grateful for your generosity.”
Brown agreed: “What a wonderful thing to be thinking of others during such a chaotic time of wedding planning.”
A $26 million charity donation
The donation was part of a larger charitable effort by Taylor Swift and Travis Kelce ahead of their wedding. According to the Associated Press, the couple donated a total of $26 million to 20 local and national charities. Swift's publicist said many of these organisations were based in places with which the couple has close connections. Nine of the charities were in New York, including Food Bank For NYC, City Harvest and Musical Mentors, a non-profit that connects music teachers with students who need support.
The couple’s ties to Nashville are evident in their generous donation. The pop star has called Nashville one of her homes since she was a teenager. However, her gift to The Store is particularly close to her heart because of her relationship with the Paisleys. In 2007, when Swift was just 17 and promoting her debut album, she opened for Brad Paisley on his Bonfires and Amplifiers Tour. Nearly two decades later, the friendship remains strong. In fact, the Paisleys attended Taylor Swift and Travis Kelce’s wedding.
