Entertainment
Fox and Endemol Shine Team to Adapt ‘Fear Factor’ as a Scripted Microdrama Series for My Drama App
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Published 10/27/2026 1:39:55 PM
Fox, Endemol Shine Team for 'Fear Factor' Scripted Microdrama
The market for vertical media content is expanding at a fast clip and it’s attracting more and more high-profile properties, including the enduring gross-out reality show “Fear Factor.”
Fox and “Fear Factor” owner Endemol Shine North America are teaming to adapt the show for vertical media consumption as a scripted series, which adds a dollop of horror-genre heat to the vertical format. The series will consist of 30 episodes running three minutes apiece. This version of “Fear Factor” will be distributed via Holywater Tech’s popular My Drama microdrama app. The deal comes as part of the larger partnership that Fox Corp. set with Holywater last fall.
The premise of the untitled microdrama will revolve around a week of pre-production on a horror movie set. Ian Nsenga and Yuliia Vyshnevska are set to produce. Thom Woodley and Andrew Beck are set as writers, with Gabriel Caste on board to direct.
“Fear Factor” was a hit for NBC in the 2000s. Fox revived the series as “Fear Factor: House of Fear” with host Johnny Knoxville last year. The microdrama edition is a sign of how traditional outlets like Fox and studios such as Endemol Shine are mining their archives for all manner of new iterations. The vertical media boom promises to add a layer of complexity to reaching the mass audiences that the largest media outlets need to be able to support high-end original content.
“ ‘Fear Factor’ has always tapped into something primal: what scares us, how far we’ll go and what happens when we’re forced to confront our fears,” said Hannah Pillemer, head of scripted for Fox Entertainment Studios. [Fox Entertainment president] Michael Thorn and his network team saw the opportunity to bring this iconic franchise to Fox in a bold new way, successfully introducing ‘House of Fear’ and the outrageous Johnny Knoxville to a whole new generation of fans. That tremendous response has opened the door to take ‘Fear Factor somewhere it has never gone before: becoming the first unscripted television franchise to make the leap into original scripted storytelling. Our friends at Endemol Shine came to us with an inspired way to do exactly that, turning everything audiences love about Fear Factor into the foundation for a completely original horror story.”
The fandom for “Fear Factor” has ebbed and flowed over the past decade but it remains a highly visible property for Banijay’s Endemol Shine unit, with some 32 adaptations worldwide.
“We’re grateful to see our vision of turning My Drama into a trusted platform for studios, creators and IP like ‘Fear Factor’ come to life,” said Anatolii Kasianov and Bogdan Nesvit, co-Founders and co-CEOs of Holywater Tech. “This is another step toward expanding the audience and helping vertical TV evolve into mainstream entertainment.”
Michael Heyerman, exec VP of unscripted series for Endemol Shine North America, said “Fear Factor” lends itself to short bursts.
“Vertical storytelling is creating a new language for entertainment, one built on immediacy, intimacy and serialized discovery and ‘Fear Factor’ already speaks it fluently,” Heyerman said. “Our partners at Fox gave the franchise a powerful new life with ‘House of Fear,’ and we’re proud to build on that momentum. Alongside Holywater, together we’re creating a new generation of horror that doesn’t just fit the mobile screen but uses it as part of the experience.”
The series will premiere on My Drama but Fox will handle worldwide distribution and windowing strategies. Fox has been aggressive in developing vertical media properties that can be packaged and sold to linear and streaming platforms around the world, as the company discussed at length earlier this month at the Mipcom content marketplace in Cannes.
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Mexico’s beloved Guillermo del Toro descended on the 24thMorelia Film Festival like the rockstar he is, greeted by hordes of shrieking fans that impressed even the most jaded in the crowd.
In town to present the much-anticipated 3D Re-Release of “Pan’s Labyrinth,” he was everywhere all at once, holding a masterclass where tickets were as elusive as a seat at Cannes that went on for nearly three hours and a free-wheeling press conference that extended past its time limit.
It was his third time at the fest, 20 years after his multi-Oscar winning “Pan’s Labyrinth’ first played there and years later with his 2018 best picture Academy Award winner “The Shape of Water.”
Before the presser kicked off, Del Toro, an Honorary Doctorate recipient from the National Autonomous University of Mexico (UNAM), received the Filmoteca UNAM Medal, an honor also bestowed on Alfonso Cuarón, in town to support his son Jonas Cuarón’s opening night film, “Campeón Gabacho,” which he produced.
Alongside Del Toro were festival director Daniela Michel, “Pan’s Labyrinth” producer Bertha Navarro, his then young lead Ivana Baquero and DP Guillermo Navarro, who took home the cinematography Oscar for his stunning work on the anti-fascist fable.
Reflecting on a question posed midway through the press conference about what has stayed the same and what has changed over the 20 years since “Pan’s Labyrinth,” del Toro responded with tears.
“The state of our species and society today goes beyond anything we could have imagined back then. But I recognize the same sadness and despair. It pains me deeply to see one, two, or three generations fail the next. We’re handing down a world in ruins, morally, socially and spiritually fractured, with the very fabric that once allowed us to tell fables and parables falling apart.”
Asked whether he knew beforehand if “Pan’s Labyrinth” would be well received, Del Toro recounted how his collaborations with both Navarros sustained him through all the challenges they faced.
“We embarked on an adventure that was financially horrifying but cinematically beautiful,” he said.
“You never know how a film will be received. We only found out when we screened it for the first time at Cannes. We got that famous standing ovation that lasted more than 22 minutes, and from that moment on, everything changed. It changed our lives.”
“I think ‘Pan’s Labyrinth’ marked a before and after for me. In terms of creative freedom, possibilities and everything else, I’m where I am today because of that film. But none of it would have been possible without the faith of my immediate family, Bertha and Guillermo.”
Said DP Navarro: “Guillermo and I share the belief that cinematic language is storytelling through images that convey emotion and narrative. ‘Pan’s Labyrinth’ is the ultimate expression of that. The camera is constantly searching, discovering and communicating.”
“It was also an incredibly difficult shoot. We had a limited budget, had to find unconventional solutions and took risks that could easily have failed. But we gambled and we won. Without a doubt, it’s my best film, and I hold that experience close to my heart. I hope new generations will continue to discover and appreciate it. And now, 20 years later, it returns. Olé!”
Producer Navarro, who also backed Del Toro’s career-launching feature debut “Cronos” and his much-lauded “The Devil’s Backbone,” said: “When he gave me the screenplay for ‘Cronos,’ I was absolutely fascinated. Talent shines, and you have to know how to recognize that light. That’s what I saw in Guillermo.”
“It’s been an incredible privilege to have made those three great films with Guillermo. I’ve produced many films throughout my life, but those three hold a much deeper significance for me. They changed my life.”
Baquero concurred: “’Pan’s Labyrinth’ undoubtedly opened doors for me, both into the genre and in my career. We’ve talked this afternoon about how much the film changed our lives, professionally and personally. For me, acting went from being a hobby – I had worked before ‘Pan’s Labyrinth’ – to becoming my profession. Without that film, I might not be here today. It unquestionably marked a turning point in my career.”
Reflecting on its impact on young audiences. Del Toro noted: “There’s an urgency and a fragility and ferocity that coexist in ‘Pan’s Labyrinth.’ And somehow, I think it’s an urgent moment to speak, for the film to speak to a new audience.”
Local politics also crept into the conference, with a journalist asking him what he would say to the young people protesting in his hometown of Guadalajara over its current issues of contaminated water, repression and the alleged kidnapping of protesters on Oct. 11.
He responded:“This morning at my masterclass, I gave young people the floor to speak about these issues. It’s terrifying that something so fundamental should have to be fought for instead of being resolved through basic humanity and responsible leadership.”
“I said it clearly: “Their voices must be heard, and I stand with them 100%. It’s unacceptable that this remains unresolved or that anyone would try to silence them. Speaking out, protesting, and demanding a solution are fundamental rights – anytime, anywhere.”
The Morelia Film Festival began on Oct. 16 and wraps Oct. 25.
