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Can a customer buy more than two iPhones at one time: What Apple Store 'warning' says
Reading in data-saving mode. Read full article from Times of India website.
Published 10/22/2026 6:22:04 AM
Can a customer buy more than two iPhones at one time: Here’s what Apple Store 'warning' in India says |
has launched iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo. If you are planning to order multiple iPhones for your family or hand them out as gifts this festive season, there is an important checkout barrier to keep in mind. Apple has capped iPhone purchases at a strict two units per customer on its official online store. The purchase ceiling applies across Apple’s entire active iPhone catalog – a shopper can buy two units of an identical model or mix and match two completely different devices in a single cart. The system blocks users from adding a third unit, halting the checkout process immediately.
When The Times of India Tech tried to purchase three iPhone 18 Pro models, the online store flashed a message saying, “A maximum of 2 iPhone can be purchased per customer. Please adjust the total quantity of iPhone in your order before checking out.” Notably, sources told TOI Tech that this limitation is not applicable on brick-and-mortar stores.
Crucially, this is neither a temporary pilot nor a policy rolled out solely for new releases like the iPhone 18 Pro series or the foldable iPhone Duo. The rule has been actively enforced on Apple's online platform for some time and governs every iPhone model currently listed for sale.
The purchase cap does not simply limit shoppers from buying multiples of a specific variant, it restricts the total number of iPhones sitting in the digital shopping bag. In everyday practice, this means:
- A buyer can purchase two units of the exact same iPhone model.
- A buyer can select two entirely different iPhone models within the same transaction.
As soon as an attempt is made to add a third handset – regardless of whether it is a different model, storage tier, or colour – Apple’s checkout system stops the order and serves an explicit warning prompt.
Apple has not issued an official statement for this but this
may be a mechanismto prevent gray-market resellers and scalpers from cornering stock through bulk acquisitions.
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With Californians set to vote in just a few weeks on Proposition 40 – a measure proposing a one-time 5% wealth tax on the state's billionaires – Google co-founder Larry Page has emerged as the wealthiest tech titan to sever ties with the state should the measure pass. His departure is likely to deal a significant blow to California's revenue projections as he will be the richest techie to leave the state. The initiative specifically targets billionaires who were state residents as of January 1, 2026. While a few prominent executives, such as Nvidia CEO Jensen Huang, have stated they are "perfectly fine" with the proposal, multiple ultra-wealthy residents chose to exit before the January deadline.
Chief among them is the 53-year-old Page. Holding an estimated net worth of $292 billion, Page had deep roots in California spanning decades, Fortune reported, adding that had he remained a California resident past the cutoff date, he would have owed an estimated $15 billion under the one-time tax levy.
Moving entities to Delaware and buying big in Miami
State filings have revealed that Page began unwinding his operational and personal presence in California late last year.
According to an analysis of corporate records reported by Fortune, Page’s family office, Koop, was transferred out of California and officially incorporated in Delaware in late December. Multiple associated entities, including Flu Lab LLC, One Aero and Oceankind, followed the same route, moving their registrations from California to Delaware during the same month.
Simultaneously, Page redirected significant capital toward luxury real estate on the East Coast. The Wall Street Journal reported that Page acquired two premier estates in Miami for a combined $173.4 million, which includes Coconut Grove Estate ($101.5 million, 11,855-square-foot property) and a neighboring parcel purchased for $71.9 million.
The $29 billion dent in Prop 40’s target
The departures of top-tier billionaires have already weakened the potential financial yield of the ballot measure. Prop 40 was projected to generate roughly $100 billion for the state. However, according to an estimate by Fortune, just four departed tech leaders – Larry Page, Sergey Brin, Peter Thiel and former Uber CEO Travis Kalanick – would have collectively owed approximately $29 billion. Their relocations before the residency cutoff mean the state has effectively lost out on more than a quarter of the measure's total projected revenue pool before ballots are even counted.
Elon Musk, the richest person in the world, moved to Texas in 2020. Meanwhile, Jeff Bezos who recently but briefly secured the second richest person spot, departed Seattle for Miami in late 2023, eventually selling his Hunts Point home for a record $63 million to live in a $237 million Miami compound with his wife, Lauren Sánchez Bezos.
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