…Unveils month-long campaign

E-commerce company Jumia Nigeria has kicked off its month-long Black Friday campaign, saying the consumer engagement is designed to help consumers find value in the products they want and need while improving their shopping experience.

According to the company, the campaign, which runs till 30 November 2026, will offer discounts of up to 60% and feature deals across essential and lifestyle categories, giving shoppers more opportunities to replace worn-out products, upgrade everyday essentials, and buy items they have been putting off, while making their budgets go further.

Speaking at the flagging off of the campaign in Lagos, Temitayo Ojo, Chief Executive Officer of Jumia, said the theme of the 2026 campaign, ‘No Manage Am’, is more than just giving discounts: it is about helping customers get the products they want, at prices that work for them, through a reliable shopping experience.

According to Ojo, the company’s upgraded platform can accommodate approximately three times last year’s Black Friday traffic, adding that Jumia Nigeria is ready to deliver its most memorable edition yet.

Throughout the duration of the campaign, it will feature five Explosion Fridays taking place on 30 October and 6, 13, 20 and 27 November. The campaign will offer discounts of up to 60%, with NIVEA, Xiaomi and Skyrun serving as headline sponsors, alongside brand partners including Silver Crest, Oraimo, Samsung and Aeon, as well as other participating brands. Together, these partners will bring offers across key consumer categories, giving shoppers more opportunities to find value on the products they want and need.

Marilyn Oruwari, Chief Operations Officer, said that to support the increased demand expected during the campaign, Jumia has upgraded its platform capacity to accommodate approximately three times the traffic recorded during last year’s Black Friday.

Inspired by the familiar Nigerian expression “No Manage Am”, the campaign speaks to a relatable reality: making do with things that no longer work as they should, whether it is a faulty charger, an outdated appliance or an overdue replacement. Jumia turns this everyday frustration into a practical invitation to upgrade, offering discounts of up to 60% with a wide product selection, special brand offers and interactive promotions designed to help consumers find value on the products they want and need.

Additional attractions include daily Brand Day deals, Sunday free-shipping offers, a Scavenger Hunt featuring 200 hidden items, the Snatch It Challenge and live-streamed giveaways. On November 11, shoppers can discover freebies hidden across the platform during 11 consecutive hours of promotions, from 8:00 a.m. to 6:00 p.m. The campaign will culminate in a Cyber Monday finale on November 30.

To support the anticipated increase in demand, Jumia has conducted platform stress tests, strengthened its infrastructure and worked with vendors to prepare product assortments and fulfilment operations. Customer support has been scaled across the app, website, WhatsApp, live chat and telephone hotlines, with 24-hour assistance. AI-powered chat support, a call-to-order service and an improved returns and refund process will provide additional support throughout the campaign.

Consumers are encouraged to visit the Jumia website or download the Jumia app ahead of October 30 to browse participating brands, compare available offers, build wishlists and plan their purchases. By checking the campaign calendar and setting notifications, shoppers can prepare for limited-time deals and make the most of the month-long event.

With “No Manage Am,” Jumia is inviting Nigerians to move beyond making do, discover better options and get more from their shopping budgets.