×
Tech

DStv slashes Kenya prices as Canal+ tries to revive subscriber growth

Canal+ cuts DStv prices by 38% in Kenya to win back viewers

MultiChoice Group, the African pay-TV operator owned by France’s Canal+, is cutting the price of its top DStv package in Kenya by 38%, betting on lower subscription charges to win back viewers.

From November 5, DStv will replace six packages with four, priced from KES 750 ($6) to KES 7,300 ($56) a month, according to a statement seen by TechCabal. The changes put Canal+’s turnaround strategy to the test in a market where customers have alternatives in internet-based television and where premium sports rights costs make lower subscription prices harder to sustain.

The new Ultimate package will cost KES 7,300 ($56), down from KES 11,700 ($90) for the existing Premium tier. The new Sports package will cost KES 3,000 ($23), down from KES 4,200 ($33) for Compact. Select will cost KES 1,500, down from KES 2,250 for Family, while Starter will cost KES 750 ($6), down from KES 1,450 ($ 11) for Access.

The biggest cash-terms saving is for Premium subscribers, who would save KES 4,400 ($34) a month, or KES 52,800 ($407) a year, by moving to Ultimate. The new Sports package will carry every Premier League and UEFA Champions League match, plus UFC and WWE, making live sport cheaper than before.

The package changes also remove Compact Plus and Lite from the existing line-up. MultiChoice did not say how customers on those tiers will move to the new packages, leaving it unclear how much some subscribers will save or whether their channel selection will change.

New customers can buy a decoder, satellite dish, and installation for KES 2,000 ($15), according to the company. DStv is also introducing the new packages on its streaming service, giving customers another way to access the service without relying on a satellite installation.

Existing satellite subscribers can also link their smartcard numbers to a DStv Stream account, DStv Kenya said in a post on X on Monday. Customers can register up to four devices, although only one can stream at a time.

“This marks a defining moment in our 30-year journey in Kenya; for the first time, we have undertaken a comprehensive review of our entire product portfolio,” Nzola Miranda, chief executive officer of MultiChoice Kenya, said. “This is more than a change in packaging and pricing; it represents a renewed commitment to delivering greater value, more choice, and an entertainment experience that meets our customers where they are today.”

The price cuts come as Canal+ tries to reverse pressure on MultiChoice’s subscriber base and finances. MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million, according to reported figures. Canal+ has committed about €100 million ($112 million) to a turnaround plan, closed the Showmax streaming service and said MultiChoice would post a loss of about €140 million ($157 million) in 2026.

The price cuts could put pressure on MultiChoice’s subscription revenue. A 38% reduction in the price of its most expensive package means it would need about 61% more subscribers at the new rate to earn the same revenue, according to TechCabal’s estimates. For Compact, a 28.6% price cut would require about 40% more subscribers to make up the difference, assuming all customers pay the full monthly price.

The calculations do not account for subscribers moving between packages, promotions, or changes in viewing habits. They also do not establish whether the wider business will earn more or less. MultiChoice has not disclosed its Kenyan subscriber targets, package-level margins, or the expected financial impact of the new prices

Putting every Premier League and Champions League match in a KES 3,000 ($23.1) package gives football fans access to competitions previously split across more expensive tiers. It may also make the package more attractive to customers who had downgraded or cancelled. But the company must still pay for the rights while collecting less from each subscriber who moves to a cheaper package.

Kenya’s latest pay-TV figures offer some grounds for optimism, though the market remains competitive. Data from the Communications Authority of Kenya (CAK) show that MultiChoice had 259,047 satellite television subscriptions in June, including 189,871 for DStv. MultiChoice’s satellite services figure grew 37% from the previous year and 4.4% from March, suggesting a recovery before the new prices take effect.

Across the wider market, the regulator counted about 1.55 million broadcasting subscriptions in June. Digital terrestrial television providers GOtv and StarTimes together had 874,777 subscriptions, while satellite operators and cable providers served the rest. StarTimes remains a major competitor, alongside cable operator Wananchi, which runs Zuku.

The challenge extends beyond traditional pay-TV rivals. The Communications Authority reported 54.9 million mobile broadband subscriptions and 52.3 million smartphones in June. Average mobile data use per subscription rose to 17 GB from 13.5 GB a year earlier, while fixed internet subscriptions increased 32% over the year to 2.84 million.

These connections give more Kenyans the means to watch video over the internet, even as data costs and access to reliable broadband remain constraints for some households. DStv’s streaming service gives MultiChoice a route to customers who do not want a satellite dish. However, it competes for attention with other online video services and the wider range of content available on the internet.

Canal+ is betting that a lower entry price, more accessible live sport and a simpler package line-up will persuade more Kenyans to pay for DStv.

True scale demands moving beyond surface-level integrations to robust execution. We’ve filtered the noise out of Moonshot 2026, optimising the conference strictly for high-calibre connections between startup founders, global financial operators, enterprise leaders and individuals rewiring Africa’s technical frameworks. Get 20% off Early Bird tickets for a limited time.

Moonshot mast head

§

Four Kenyans told a court their images and videos were used without consent in a 2023 ‘Free Money’ documentary on Netflix and want to be compensated from the documentary’s earnings. Their photos and videos were taken while receiving $22 cash donations from GiveDirectly, a US-based non-profit, as part of a 12-year financial support programme that began in 2018. 

The petitioners, John Omondi, Jael Songa, Immaculate Adhiambo and Milka Okech, claim they were not given the details of the production and content of the two-hour documentary filmed over five years. They’re suing GiveDirectly, Insignia Films Inc and Goodhue Pictures Inc. 

The petitioners claim GiveDirectly only informed them the documentary was due to premiere in Canada and other cinemas weeks before the launch.

“The petitioner and the Kogutu clan members learnt about the production of a documentary about their lives after it was released on Netflix. All the time their pictures, videos and voices were being recorded they were never informed that it was for the purpose and intention of coming up with a documentary for commercialisation,” they said.

GiveDirectly donates cash to poor households as part of universal basic income (UBI)  testing. The Free Money documentary tracked the group’s activities in Kenya, where it made monthly cash payments to adult residents. 

While the petitioners agreed to continue receiving the financial support, other clan members opted out of the programme, citing privacy concerns over their images. Court filings show that some families walked out of the arrangement in a meeting held in February 2018.   

“Most of those who remained in the meeting and their photos and videos taken were recruited in the programme of monthly income of $22 for 12 years by Give Directly,” they said.

“Give Directly informed members in the meeting that taking of photos and videos formed part of the conditions of money donation and that should the clan members refuse the blessing and favour of the money will not dawn on them,” they said in court filings.

The lawsuit could set a precedent for how filmmakers in Kenya seek consent and portray individuals, continuing an ongoing debate on exploitation in documentary filmmaking especially in vulnerable communities.

§

Safaricom dismissed 118 employees for fraud in the year to March, even as fraud incidents fell 82%, pointing to a declining insider threat amid an intensified crackdown at Kenya’s largest telecoms operator. 

The figure, disclosed in the company’s 2026 Sustainable Business Report released on Tuesday at its Nairobi headquarters, is more than four times the 28 dismissals recorded in the year to March 2021. It equates to about 2% of the 5,648 people the report lists as employees. 

Earlier disclosures put the tally at 95 in the year to March 2024 and 113 in the year to March 2025, so the climb has been steady rather than a one-off spike.

Insider conduct carries unusual weight at Safaricom as staff sit close to customer data, SIM registration and the agent network that moves money across M-PESA, Kenya’s dominant mobile-money platform. The report treats theft, falsifying company records, and unauthorised access to customer call records as gross misconduct that can result in dismissal.

“Our customers entrust us with their personal information, communications and financial transactions and expect our services to be secure, reliable and responsible,” Safaricom said in the report.

The report lists 118 fraud cases investigated and 118 dismissals, along with three disciplinary warnings, up from none the prior year. Referrals to law enforcement doubled from seven to 14. Fraud was the most common concern raised through Safaricom’s anonymous ethics hotline.

The rise comes as the company says its anti-fraud push is working. It cut fraud incidents by 82%, short of a 90% target, and recovered 46% of reported fraud losses. Monitoring and analytics also recovered KES 953 million ($7.4 million) linked to inflated agent commissions.

Safaricom said it moved from an investigation-led model to real-time detection covering internal, distributor and mobile-money fraud. The report does not break down dismissals by role, value internal losses, or say how many cases led to charges.

According to the report, fraud awareness training reached 5,643 people across staff, call centres, M-PESA, distributors and brand ambassadors, and 98% of employees completed the annual ethics programme.

Group Chief Risk Officer Nicholas Mulila said the company is committed to “embedding accountability across our operations.” Safaricom named in-person social engineering as the largest source of customer fraud.

The staff dismissals over fraud mirror what is happening in the banking industry, where sharper detection has also pushed dismissals higher. KCB Group, Kenya’s largest bank by assets, dismissed 60 staff for fraud in 2025, up from 34 in 2024, even as reported fraud incidents fell to 201 from 339, according to its sustainability report. Most of the 50 dismissals were in Kenya.

In May 2025, Equity Group’s chief executive officer, James Mwangi, said the lender had dismissed more than 1,200 employees after an audit of staff transactions, including personal M-PESA activity. Mwangi said the company would make such conduct audits a permanent practice, similar to performance appraisals.

Equity treated receiving money from customers as grounds for dismissal, a conflict-of-interest test wider than outright fraud. Safaricom’s figure covers only cases it investigated as fraud.

Outside finance, Kenya Power dismissed at least 20 employees over irregularities in the year to June 2025, including three who colluded with guards and drivers in a diesel-theft scheme that cost it KES 207.6 million ($1.5 million).

§

CANAL+ is struggling to turn around MultiChoice South Africa, the country’s biggest pay-TV operator, with revenue falling 3% in the nine months to September as lower subscription income weighed on performance. 

The France-based media group is relying on revamped DStv packages and stronger content to reverse the decline. MultiChoice’s revenue fell 3% on a like-for-like basis to September 2026, according to CANAL+’s latest trading update released on Thursday. 

The decline reflects underlying performance after adjusting for currency movements and changes in the scope of the business. On a reported basis, MultiChoice revenue rose 0.4% to €1.81 billion ($2.03 billion), benefiting from a material positive currency effect.

CANAL+ said the like-for-like decline was driven by lower subscription revenue in South Africa, partly offset by higher revenue in most other English-speaking African markets.

The decline moderated to 2% in the third quarter, from 3.4% in the first half. CANAL+ attributed part of the improvement to more favourable comparisons with the sporting events line-up in the previous year, rather than solely to the effects of its turnaround strategy.

The figures come as CANAL+ attempts to simplify MultiChoice’s offerings and strengthen the value proposition for subscribers following its acquisition of the South African pay-TV operator.

“We are making good progress with the MultiChoice turnaround plan,” CANAL+ chief executive officer (CEO) Maxime Saada said in the trading update. “In September, a new, simplified value proposition was launched in South Africa, providing subscribers with more content, greater choice, and better value for the same price.”

MultiChoice introduced the new packages on September 7,  towards the end of the reporting period, leaving little time for their impact to reflect in the nine-month results. CANAL+ said the rollout would continue across English- and Portuguese-speaking African markets over the coming months.

The strategy comes amid wider changes to MultiChoice’s entertainment business, including the discontinuation of Showmax, MultiChoice’s subscription video streaming service, in April. CANAL+ has treated Showmax as a discontinued operation in its financial reporting.

The group has said it intends to continue investing in premium content, technology and strategic partnerships as it reshapes its entertainment offering. However, the latest trading update does not provide subscriber numbers or average revenue per user. This limits the available evidence on whether the changes are improving customer retention or spending.

At group level, CANAL+ reported revenue of €6.41 billion ($7.2 billion) for the nine months, up 37.5% from the same period last year. The increase primarily reflected the consolidation of MultiChoice following the acquisition, rather than equivalent growth in the underlying business.

On a like-for-like basis, group revenue declined 0.3%. Excluding MultiChoice, revenue increased 0.8% on a like-for-like basis, supported by French-speaking Africa and the group’s content production and distribution operations.

Africa and Asia revenue, including MultiChoice, rose 3.1% on a restated basis. But the figures conceal diverging performances across the continent: CANAL+’s Africa and Asia operations excluding MultiChoice recorded like-for-like revenue growth of 10.2%, while MultiChoice declined.

In French-speaking Africa, the group said subscriber growth was supported by a compelling content line-up and improved distribution efficiency. CANAL+ Telecom Africa, an African telecommunications and fibre broadband operator, also recorded double-digit revenue growth, driven by the expansion of its fibre-to-the-home network and stronger commercial momentum.

“We delivered a solid performance in the first nine months of the year as we continued to execute our strategy. Revenue was in line with our expectations, supported by strong momentum in French-speaking Africa and at STUDIOCANAL,” said Saada.

CANAL+ is also strengthening its sports offering to protect its position in the African entertainment market. The group secured exclusive rights to all UEFA men’s football club competitions across more than 40 countries for 2027 to 2031, alongside rights across Africa for the 2027 Africa Cup of Nations and its qualifying campaign.

CANAL+ said it remained on track to deliver its 2026 financial guidance, including €735 million ($825 million) in adjusted earnings before interest and tax and €250 million ($281 million) in targeted synergies measured by adjusted earnings before interest and tax.

True scale demands moving beyond surface-level integrations to robust execution. We’ve filtered the noise out of Moonshot 2026, optimising the conference strictly for high-calibre connections between startup founders, global financial operators, enterprise leaders and individuals rewiring Africa’s technical frameworks. Get 20% off Early Bird tickets for a limited time.

Moonshot mast head
Web hosting by Somee.com