Now she makes two videos a day from her bedroom-turned-studio, showing off her clothes, 22 pairs of glasses and two drawers of scarves.

"I get up in the morning, I never come downstairs until I've done my morning video and I'm very strict about that."

She also keeps a notebook tracking her followers and views – and is now on book five.

Truran is regularly stopped by strangers, many of them women in their 20s and 30s, who tell her they are "frightened of getting old" and she shows them "it's not that bad".

Brands have taken notice too and Truran says she'd "be stupid" not to do deals but is selective.

She does a couple of sponsored posts a month, prioritising local brands and charities such as Age UK. She recently worked on an Age UK campaign in partnership with Innocent Drinks, which paid her several thousand for the collaboration.

"I've turned down some big deals because it's not my thing. I'm very picky about who I work with, I have to really love the brand."